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Recently, American Express, Visa, and MasterCard have been pushing hard into the small-ticket end of the credit card market. The purchase of items s...

Question:

Recently, American Express, Visa, and MasterCard have been pushing hard into the small-ticket end of the credit card market. The purchase of items such as fast food meals, movie popcorn, and candy has been targeted as growth areas for credit card usage. This is an example of a __________ strategy on the part of the credit card companies.

A.            product dissemination

B.            market penetration

C.            diversification

D.            market development

E.            product development

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