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Grape-Nuts were one of the first cereals Post Cereal Company ever marketed. While scoring well in brand-awareness studies, its sales recently have b...

Question:

Grape-Nuts were one of the first cereals Post Cereal Company ever marketed. While scoring well in brand-awareness studies, its sales recently have been steadily declining but didn\'t know why. Rather than assume the product was a dog, the Grape-Nuts marketing manager decided Post should first

A.            Hire a consultant

B.            develop new cereals

C.            spend more dollars on advertising

D.            Hire more salespeople

E.            engage in marketing research

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