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Suppose that you are a marketing consultant hired to analyze why a new disposable mop did not sell, despite the fact that there are several very succe...

Question:

Suppose that you are a marketing consultant hired to analyze why a new disposable mop did not sell, despite the fact that there are several very successful disposable mops on the market. Which of the following would most likely be the reason for the mop\\\'s failure? A. poor product quality B. insignificant point of difference C. bad timing D. poor execution of the marketing mix E. too little market attractiveness

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