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Tutorial   17593

When segmenting broad product-markets, cost considerations tend A. to encourage managers to disregard the criterion that a product-market segment sh...

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Question:

When segmenting broad product-markets, cost considerations tend

    A.  to encourage managers to disregard the criterion that a product-market segment should be substantial

    B.  to lead to more aggregating

 

    C.  to be unimportant as long as the segmenting dimensions are operational

 

    D.  to lead to a large number of small, but very homogeneous, product-market segments

 

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